Product Strategy

Tuesday, December 18th, 2012

Product strategy and roadmap for HomeAdvisor’s Travaux.com

HomeAdvisor runs for it’s French entity a content driven site about home improvmenes called travaux.com. HomeAdvisor asked Netelio to help establish travaux.com as the leading source for home improvement information across the French web and increase its revenues. Together we shaped the strategy to do take the outdated Travaux.com to the next level. The strategy relied on proven levels around user participation, social network integration and content coverage. Netelio followed-up with the product and technical requirement that enabled the strategy.

For more details on this case, please contact us.


Tuesday, December 18th, 2012

Financial Services Product Strategy for Criteo

Criteo provides behavioral retargeting capability for advertiser. Retargeting shows ads to consumers with products that they have considered on the advertiser site but did not purchase. It is very effective e-commerce sites but fails to capture the business from the Financial services advertisers. Criteo asked Netelio to come-up with a plan to address the financial service advertising market.

The work took place over 3 months during which we interviewed 15 marketers from Financials services from over 6 countries, brain stormed with Criteo’s team on the possible solutions and synthesised the findings to provide actionnable recommendation to address those advertisers. The recommendations include new product development, go to market plan and best practices for integration.

For more details on this case, please contact us.


Monday, September 26th, 2011

Innovation & Product Research for Yakaz

Yakaz a local & social network based on classified, asked Netelio to research new products to expand to the company activity.

The new product needed to open a new source of the revenues, different from the one exsiting on the legacy service. To make sure Yakaz culture was preserved, the research involved all employees who feed the innovation process. The research took place over 3 months and covered different services ideas in different sectors, such as Q&A propositions, online communities, employment marketplaces, crowd-sourced contests, competitions, dating and travel services.

The analysis of the effort, the potential gain and the fit with Yakaz teams, lead to the selection of the new service that is being worked on.

For more details on this case, please contact us.


Thursday, May 26th, 2011

Content Recommendation Engine // Product & Strategy for Phorm

Phorm wanted to develop a technology that provides personalised content recommendation based users browsing habits. We worked together, from the business need towards the product features and identifying the technology enablers. The initial work took place over 3 month and resulted in a detailed product roadmap where each feature is directly linked to a technical solution. Phorm extended the project to the execution of the roadmap and Netelio lead the delivery of the product.
For more details on this case, please contact us.



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